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Jessica Ehleben Shields

UX Expert, Visual Designer, Web Developer, Leader

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You are here: Home / Visual Identity / Visual Identity: refuge for women

Visual Identity: refuge for women

As a start-up organization, Refuge for Women was in need of branding. The primary audience included potential donors and volunteers, men and women ages 18-60 residing within 60 miles of Lexington, KY, likely with a spiritual background.

Overall layout in each piece is clean and simple, appealing to the widest audience. The visual identity guide is intended to be read on-screen, necessitating the horizontal layout. Purple was used as the primary brand color for its references to value, royalty, and wealth—all values the Refuge intends to instill in the women they help. A diamond was chosen to portray the same references as the color choices: value, royalty, and wealth.

The final identity system has a clean and streamlined design, appropriate for a professional organization. Each of the elements works together to create a cohesive brand and establish the identity of Refuge for Women.

Refuge for Women Logo
Refuge for Women Logo
Refuge for Women Business Cards
Refuge for Women Business Cards
Refuge for Women Envelope
Refuge for Women Envelope
Refuge for Women Letterhead
Refuge for Women Letterhead
jshields01-s

Created in 2011Key Skills: Adobe Illustrator, Adobe InDesignDesign Type: Visual Identity

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Skills & Competencies

2012 Vice Presidential Debate (7) Adobe Flash & After Effects (4) Adobe Illustrator (28) Adobe InDesign (29) Adobe Photoshop (9) Amazon Kindle (1) Assessment Design (3) Design Thinking (8) eLearning (11) Genesis Framework (5) HTML and CSS (16) Instructional Plans (1) Instructional Video (5) Invision & UXPin (2) JavaScript & PHP & Python (19) Leadership (5) Marketing & Advertisement (7) PowerPoint (4) Research (6) Shopify (1) Third Century Campaign (9) Universal Accessibility (6) WordPress (11)

Portfolio

  • Development (3)
  • Environmental Design (6)
  • Multimedia Design (8)
  • Print Design (24)
  • Publishing Design (6)
  • Research (4)
  • User Experience Design (8)
  • User Interface Design (17)
  • Visual Identity (9)

Learn More

  • About Jessica
  • My Design Process

Special Projects

  • Third Century Campaign
  • 2012 Vice Presidential Debate

Jessica writes about skills for academic success at collegestudysmarts.com

Jessica Ehleben Shields has 17 years of experience in visual design, web development, and higher education.

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