This was a 5-year project with these needs:
- a consistent look for the entire campaign
- ability to add and update campaign materials easily
- the flexibility to allow for needs to change over time
- budget-conscious while also projecting quality
To meet the need for flexibility I designed a high-quality portfolio folder printed on linen with a clear foil stamping. It had a luxurious feel and elevated the contents. This prioritized the budget by focusing on a single high-quality piece that would be used for the duration of the campaign.
To meet the flexibility needs the materials to fill the folder had a consistent two-color design printed on the same stock. The two-color design saved on printing costs and allowed more regular print runs for updates and additions.
These early design decisions led to a campaign that was cohesive and met all of the stakeholder needs.