• Skip to primary navigation
  • Skip to main content
  • Skip to footer

Jessica Shields

Designer, Developer, Educator

  • Home
  • About
  • Design Process
  • Portfolio
    • UI Design
    • UX Design
    • Print Design
    • Visual Identity
    • Publishing Design
    • Multimedia Design

Third Century Campaign

Tag: Third Century Campaign

Needs Analysis

This was a 5-year project with these needs:

  • a consistent look for the entire campaign
  • ability to add and update campaign materials easily
  • the flexibility to allow for needs to change over time
  • budget-conscious while also projecting quality

Design Decisions

To meet the need for flexibility I designed a high-quality portfolio folder printed on linen with a clear foil stamping. It had a luxurious feel and elevated the contents. This prioritized the budget by focusing on a single high-quality piece that would be used for the duration of the campaign.

To meet the flexibility needs the materials to fill the folder had a consistent two-color design printed on the same stock. The two-color design saved on printing costs and allowed more regular print runs for updates and additions.

These early design decisions led to a campaign that was cohesive and met all of the stakeholder needs.

Term Planner UI Design

Printed Postcard Series #1

Campaign Newsletter Summer 2017

Booklet Cover Outside

Third Century Presentation Screenshot

Lincoln Challenge Brochure Front

Faculty & Staff Campaign Brochure Front

Grissom Scholars Finalists Infographic

25th Associates Dinner Program

Lincoln Challenge Rack Card Front

3-Panel Campaign Folder Mock-up

Next Page »

Footer

Skills & Competencies

2012 Vice Presidential Debate (6) Adobe Flash & After Effects (4) Adobe Illustrator (34) Adobe InDesign (42) Adobe Photoshop (10) Amazon Kindle (1) Assessment Design (3) Design Thinking (7) eLearning (11) Genesis Framework (5) HTML and CSS (16) Instructional Plans (1) Instructional Video (5) Invision (2) JavaScript & PHP & Python (19) Marketing & Advertisement (7) PowerPoint (4) Research (7) Shopify (1) Third Century Campaign (13) Universal Accessibility (5) WordPress (11)

Portfolio

  • Development (3)
  • Environmental Design (6)
  • Multimedia Design (8)
  • Print Design (36)
  • Publishing Design (8)
  • Research (4)
  • User Experience Design (5)
  • User Interface Design (18)
  • Visual Identity (11)

Learn More

  • About Jessica
  • My Design Process

Special Projects

  • Third Century Campaign
  • 2012 Vice Presidential Debate

Jessica Shields has 16 years of experience in visual design, web development, and higher education.

© 2022 All Rights Reserved · Contact · Connect on LinkedIn