Needs Analysis

This was a 5-year project with these needs:

• a consistent look for the entire campaign
• ability to add and update campaign materials easily
• the flexibility to allow for needs to change over time
• budget-conscious while also projecting quality

Design Decisions

To meet the need for flexibility I designed a high-quality portfolio folder printed on linen with a clear foil stamping. It had a luxurious feel and elevated the contents. This prioritized the budget by focusing on a single high-quality piece that would be used for the duration of the campaign.

To meet the flexibility needs the materials to fill the folder had a consistent two-color design printed on the same stock. The two-color design saved on printing costs and allowed more regular print runs for updates and additions.

These early design decisions led to a campaign that was cohesive and met all of the stakeholder needs.