Product + Demographic
Clip Line is a line of Nostalgia Brands, Inc. offering mini wooden clothespin paperclips. The primary audience will probably be females who are drawn to the nostalgia of the product. Most likely they will be individuals who use a desk often: students, teachers, or office workers. The suggested retail price is $8.00.
- Gender: Female
- Age: 12-55
- Income: $25,000+
- Location: United States
Vision + Concept
Office work can be mundane. Filing papers, compiling reports, and managing documents can be overwhelming, leaving workers daydreaming of a time when life was simpler and daily demands seemed easier. Clip Line creates the daydream by interjecting a bit of whimsy and nostalgia into day-to-day tasks. A normal office supply, the paperclip, is transformed into something reminiscent of days gone by when laundry hung outside on a line and families spent time home together. The package design is two-piece construction. The outer box protects and displays the product through a clear plastic panel that wraps from the front and onto the top, making the product visible from two different angles. The inner container is constructed from a thick paperboard, strong enough to support the white “clothesline” that extends from either side, serving simultaneously as desktop decoration and storage of the paperclips.
Point of Purchase Display
The product is bright, cheerful, and nostalgic, which is reflected in the display. The idea of a clothesline to store the paper clips is the core of the packaging, so that element is highlighted prominently in the display as well.
As a niche office supply product, Clip Line is not a product requiring permanent display. It is intended to be sold seasonally with an emphasis during back-to-school sales and again in July after the fiscal ends for businesses and they restock on supplies. Because of its seasonal emphasis, a temporary promotional display is more appropriate and can be removed when not needed.
The display is constructed of corrugated cardboard to be easily shipped flat and stored out of the way when not in use. The unsightly edges of the cardboard have been coated in colorful plastic to coordinate with the design elements. The clothesline is emphasized through the inclusion of the logo hanging on a line between the house and tree, held by two of the paper clips – showcasing the versatility of the product.