Logo Design

Logos should be unique, memorable and on strategy with the company’s brand image. Logos should do one thing really well. Decide what the “Big Idea” is for your brand (what is most important and should be represented in the logo design). You may review the feedback from your mood board to find the theme that stuck out predominately and decide the Big Idea from that.

Step One – Thumbnails Sketches

View an example of logo thumbnail sketches

Based on the creative direction that you established in your mood board, sketch possibilities for a logo design. At first, don’t focus on color, just black and white. Concentrate on form, composition, and associations as well as the meaning of your shapes and font choices. Create quick thumbnail sketches of your logo ideas. The intended layout should be evident in the sketches, and you may need to make notes for what you intend to include in each section.

Minimum Requirements

The following requirements must be met in order to receive a grade of a B. To receive a higher grade, it is expected that these requirements will be exceed. View an explanation of how grades are assigned.

Length

Sketch a minimum of 50 thumbnails.

Presentation

Sketches should be done by hand using the thumbnail grid paper.

Step Two – Rough Designs

View an example of rough logo designs

You will choose three of your thumbnails to develop into rough digital designs. Analyze your sketches. Explore color combinations. Refer to your Mood Board for the initial colors you chose as a basis. Research and consider color combinations and the emotive value they can have. Make alterations to your design as you deem necessary. Ask classmates for their opinions on your work. Even the slightest alteration can make a huge difference in the level of success of your design.

Minimum Requirements

The following requirements must be met in order to receive a grade of a B. To receive a higher grade, it is expected that these requirements will be exceed. View an explanation of how grades are assigned.

Length

Three logos should be developed digitally and manipulated for refinement.

Presentation

Each logo option should be assembled into a separate document and printed for in-class discussion. This means you should have 3 different printed pages, one with each logo. Each page must have your name on it and the Big Idea (one word/phrase that sums up your intended direction).

Step Three – Final Logo

View an example of a final logo design

For your final logo design, prepare a document that shows both color and black-and-white versions of your final identity logo. Print this document to turn in and submit your file to DropBox.

Assessment

The final logo design will be graded using a design rubric that assesses the use of design principles in the final solution.

Resources