Identity & Branding Presentation

View the schedule at the bottom of this page to see which of the “Best Practices” example you have been assigned from the textbook, Designing Brand Identity. Use the information in the textbook as a jumping off point for additional research on the brand. You will present your findings through a written analysis and a presentation to be made in class.

Written Analysis

The written analysis should examine the brand as a complete entity. This will include:

  1. Identification and definition of the brand identity elements – brandmarks, wordmarks, emblems, colors, etc.
  2. Exploration of brand touchpoints and explanation of the branding applications for each
  3. Analysis of consistency throughout the brand

In your analysis consider how their goals influenced the final outcome? What shaped their choices? How is their solution successful? You may need to speculate on some of these questions, but should be able to base your conclusions on what is said in the book and demonstrated in their brand.

As you compose your thoughts, keep in mind that analysis is the process of breaking a complex topic into smaller parts to gain a better understanding of it. Do not simply summarize the information from the text, but apply your own thoughts and make your own inferences.

Minimum Requirements

The following requirements must be met in order to receive a grade of a B. To receive a higher grade, it is expected that these requirements will be exceed. View an explanation of how grades are assigned.

Length

Your analysis should be a minimum of 300 words.

Presentation

Double space the text and include a word count at the bottom of the document. On your assigned day print your written analysis to turn in.

Presentation

You will be using the projector to show supporting imagery. Use this imagery to aid in the presentation of your research. This should include additional touchpoints not mentioned in the textbook, related brand guidelines, etc.

Minimum Requirements

The following requirements must be met in order to receive a grade of a B. To receive a higher grade, it is expected that these requirements will be exceed. View an explanation of how grades are assigned.

Length

Presentations should last a minimum of 10 minutes.

Presentation

Create your visual presentation in PowerPoint or similar format. On your assigned day submit the files for your visual presentation to the appropriated folder on DropBox.

Presentation Schedule

Student Name Brand Due Date
Celeste ACLU – pg. 196 March 6
Shelby FedEx – pg. 222 March 20
Lauren H. GE – pg. 228 March 27
Lynsey Herman Miller – pg. 234 March 29
Jacalynn Library of Congress – pg. 246 April 3
Lauren M. The New School – pg. 250 April 10
Tori Presbyterian Church – pg. 262 April 12
Mark (RED) – pg. 266 April 17
Jesse Tate – pg. 274 April 24
Taylor Unilever – pg. 280 April 26
Vanguard ETFs – pg. 282 May 1