Design Narrative

Writing a Design Narrative

You need to be able to verbalize your work. The design narrative allows you to analyze and focus on the specifics of your project—from the purpose, goals and objectives to the design process and final solution. Be as specific as necessary on all aspects of the project.

Your writing should be in narrative (paragraph) form and written in past tense, as in, “I did…” or “I used…”. State the “what” (overall layout, typeface, color, etc.) but focus on the “why” (I used this typeface because…, I used this layout because…., etc.). Use appropriate design vocabulary.

Outline for Project Brief

Goals & Objectives

Define the parameters you established for your project. What was your intended direction? What did you set out to communicate? What was the purpose of your design?


Who was your primary audience you wished to communicate to? What are the characteristics of that group? Their unique qualities? How will they interact with your design?


How was your final solution influenced by your research? What inspired your final outcome or gave you direction? You should cite all sources used for research.

Final Outcome

Based upon your purpose and research, what do you achieve through your design? What was your overal layout, typefaces and colors used and how do they strengthen the design and help you reach your goals?

Minimum Requirements

  • Length:In order to cover the necessary elements your brief should be a minimum of 550 words. If you have not discussed all of the areas outlined, you have not written enough.
  • Grammar: Be sure to edit and proof your narratives, as they will be reviewed and screened for content, grammatical and typographical errors.
  • Presentation:

    • Print your final narrative and include it in your process book.
    • At the top of the page include your name and the final word count of your document.