Males and females ages 18-22 in the United States suffer from mental illness almost twice as much as the general population. The scope of the campaign will be focused on reaching students on college campuses.
Imagery of a crossword puzzle partially filled in with answers relating to mental illness, negative references filled in already. Black anchors the design while creating a neutral space. Light blue represents calmness and peace; in contrast to the words written in blue. Typography was written and scanned.
Methods of final production include a poster, t-shirts and student planner to be distributed on college campuses. Though it is a delicate subject the neutral design of the crossword with a single web address on the back creates a design that college students would be willing to wear on a t-shirt or carry on a planner.